As an internet marketer it’s very tempting to try and do everything yourself. This is especially so in the early days when funds are tight and you simply don’t have the money to pay someone else to do stuff for you. But it’s easy for the workload from your internet business to completely spiral out of control… Writing articles, writing ebooks, answering customer emails, making blog posts, writing on forums, creating sales letters, graphics…. Doing all of these things takes up a considerable amount of time and effort; not to mention skill! Before you know where you are, you’re working 12 hour days and you are spending FAR more time working in front of the computer than you EVER did as an employee. … and you thought starting an online business was the key to a better lifestyle, eh?
Well it IS – but as your business grows you need to realize (and FAST) that you simply can’t do everything yourself. Just look at some of the biggest and most successful companies in the world. Do you think Richard Branson (founder of the Virgin Group) built his business by doing everything himself? Of course not! He realized very early on that in order to grow his business he needed to employ people to do lots of the day-to-day stuff. The same is true of the top internet marketers. People like Lee McIntyre or John Thornhill hire people all the time to do work for them. If they didn’t do this then their businesses wouldn’t be anywhere near as successful as they are. It’s actually a false economy to do everything yourself. When you think about it, not every task in your business is equal. When you look at what makes up most of the income from your online business you’ll find that the majority of it comes from certain things…. Things like sending out emails to your list. Creating and selling products. Putting out special promotions. Etc.
Then there are tasks like answering customer emails, bookmarking, driving traffic to your websites etc., which are ALL essential things, but they aren’t what directly brings in your income or enables you to grow your business. Once your business reaches a certain size you could easily end up spending 5 hours a day JUST answering customer emails. Of course you can’t let customer emails go unanswered BUT it would maybe make far more sense to outsource it to someone else. I wouldn’t necessarily recommend outsourcing ALL your customer support btw. Some of it might need to come from you but things like TECHNICAL support etc could definitely be outsourced to a virtual assistant.
If you spend your days JUST doing things like this then it doesn’t leave any time to grow your business. Things are going to remain pretty static and it just doesn’t make sound business sense. There’s something else that comes into play too… We’re all good at certain things and BAD at others. For example, I’m good at writing a sales page and I can do it pretty quickly, but creating graphics for my websites? Whilst I CAN do it, the results of my work are never that good and it takes me an AGE to complete.
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