Free Ebook Download : The Traffic Generation Personality Type


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Basically, there are three types of online traffic: paid traffic, free traffic and earned traffic. Paid Online Traffic – Online marketers want their marketing activities to be targeted so they pay for the services of networks and agencies that will help them find best and most effective online advertizing strategies. One of the most important ad strategies is the pay per click or PPC advertizing. (1) PPC – This method allows you to place ads in the search results generated by search engines that used the targeted keywords you specified in your campaign. You pay a certain amount every time a searcher clicks on your ads and visits your website. (2) CPM – In this method, it is presumed that a searcher has seen your ad in the website where ad happens to in.
When a thousand visitors have “seen” you are billed a certain amount. The amount depends on the bid you have placed with the network. (3) CPV – Cost per View is another paid online advertizing method becoming increasingly popular. What you do is submit to the network of choice your capture page or website, supply your target market and keywords, and for a fee, the network will direct traffic generated by the keywords to either to your website or capture page. There are other forms of advertizing, but these three are the most important these days. Free Online Traffic simply means you do not have to pay money upfront for advertizing. You can use the free online advertizing sites like Backpage and Craiglist. You can also use the social media networks like YouTube, Facebook, and twitter. There is Ad Swap which is basically forging partnerships with other websites. You advertize your partner’s products in your website and he does the same for your products in his own site.
Earned Traffic is the traffic you get after hours, days and even months of writing and posting innumerable SEO loaded blogs to your website and website directories. It can also be the result of word of mouth where staff and satisfied customers spread the word that your products or services are good.

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